Baader-Meinhof is tailing me

Figure this. I reminisce my college days and Victoria's Secret crops up out of the blue. And of course the elegant Gisele Bundchen jumps to the fore from the bevy of ravishing beauties. I discover that her spouse is Tom Brady, owing to Google's semantic search feature (Knowledge Graph) "People Also Search for" (yes, I am not one who is usually piqued by spouses!) That's something novel for me since I don't follow American football at all (yes, many of us still call it rugby...doh!). With this nugget of information and Gisele out of my mind, I proceed to watch a South Park episode and lo and behold, Tom Brady turns up in the episode ! You just found out about a person and he crops up again! Apparently there's a term for such happenstance. Its called Baader-Meinhof phenomenon, technically as frequency illusion . Explore more about it here.